Imagine this: a protest rally. Hundreds and thousands of people united under one banner. Eyes lined with passion, throats parched as they yell out a slogan. Every single soul united under one cause. The on-lookers don’t know what’s going on but wish to join. A few minutes in, the rally size has increased. Why? Because of the power of that one slogan.
We strike your emotional side to help you analyze how short and simple slogans may be, but how persuasive they really can be. Slogans can be short phrases, a string of words that is seemingly short, yet holds MAJOR impact. Clans, political parties, commercial industries, religious texts: slogans have been a part of the scene since the start. Creative Nigari, with its specialty of strong expression and simplicity, wishes to keep this trend going.
We’ve established so far: slogans are everything. The memorable image that sticks with consumers when they think of a brand, the identity of the brand, the face, the association with the brand: slogans deliver everything. While other forms of marketing may aim to persuade, slogans are designed to evoke passion. Which is, let’s be honest, not the easiest. But the team at Creative Nigari has this under control. We breathe, live, and write passion! And of course, embed it into the slogans we create for our clients.
The slogan, if not representative of your brand, can ruin the entire image of the brand. At Creative Nigari, our writers carefully study every aspect of what our clients want to portray, and we pick out a careful selection of words to help you achieve that persona.
The copywriting team at Creative Nigari aims to bridge the gap between the seller and buyer: we take the threads of both the parties’ requirements and tie them together using the strength of our words. We realize that understanding the psychology of the consumer is KEY to the process of forming slogans, and we do not shy away from the extra effort. Instead of relying merely on the magic of our words, we put in work and time into understanding the passions of the target audience and how to appeal to them with the set of few words we pick to form the slogan.
Slogans allow us a fraction of time to attract the listeners; not just to attract, but to draw them in with the few words we can pick. At Creative Nigari, we value this choice and responsibility greatly and hand-pick words which are so inclusive, that consumers from every walk of life stop and listen.
Call to action: we hear this phrase thrown around casually and almost too often. But what does it really mean? Is it just another marketing tactic, with a fancy name?
Call to action is the strategy that helps us craft words so compelling that the consumer feels the need to act on the words spoken immediately. Our slogans, thus, do exactly that. Make the consumer feel like they must act on the words right away. Call us magicians, well-equipped with literary tricks.
Okay, this is the last time we brag. But we were convincing enough to make you choose us as your slogan generators, right? Right?