WHO WE ARE?

Copywriting Agency based in Pakistan, helping you speak to your customers in an effective and persuasive way.

Creative Nigari is the first copywriting agency in Karachi, Pakistan. We believe in the power of words and we aim to add value to businesses all over the world by writing beautiful, persuasive and effective copy that sells.

Copywriting industry in Pakistan is fairly new. We aim to develop awareness about the art of copywriting through trainings, workshops and internships amongst the community of passionate writers. The content industry has been taken for granted in Pakistan. Creative Nigari is here to change that.

Our Story

The founders of Creative Nigari is a dream team: a husband and a wife. The better halves who completed each other’s dream to create a company to do what they love: writing.

Mr. Bilal Ahmed and Ms. Laila Essa Bilal together began to build what they call their second home today, Creative Nigari, in January 2017. Over tea and family conversations, the name just popped up like that. The passion was enough to make them begin operating within the four confined walls of their drawing room (sorry mom!), their efforts built upon a couple of broken-down laptops, plastic chairs and two small tables.

Within a period of only a year, these two white tables doubled to four, plastic chairs grew into plush, leather office ones, the broken-down laptop became a descendant of newer, modern ones. Then, the office came, located at Zamzama, Karachi. The two beautiful souls that started working on the agency altered themselves into an extraordinarily professional team that handles all the local and international projects with zeal.

During the last 3 years, Creative Nigari have passed through so many ups and downs: getting hired in 2 min to getting fired, from payments in just a few seconds to waiting for invoices to be cleared for 1.5 years - we have been through everything and that comes in handy when we write for you.

Because we know what works.

Our Culture.
Vision

To be the dream team that inspires the creatives around the world.

Mission

To create and curate such relationships with our people that will help us grow, learn new things and generate value for our clients.

Values

Respect

Respect for time. Respect for each other. Respect for work.

Positivity

Positive mindset. Positive attitude. Positive words.

Forward Thinking

Think Forward. Move Forward.

Why Copywriting?

The right word, the right placement and right brand voice makes a brand stand out in a world of digital distractions. Work today with someone who is willing to go beyond words.

We believe in Storytelling.

Sometimes all you need is someone to hear you out, believe in your brand. A copywriter is a person who can spin heartfelt content which can connect you to your customers on a deeper level.

Our Clients

We work with creative, advertising, marketing agencies, marketing departments, small businesses and bigger ones, startups, brand builders, anyone who wants to target customers, target businesses and sound great while doing so.

People like you.

Our People

Starting off as just a 2-person company back in January 2017, the dream was quickly accepted by people from all over Pakistan. Right now, we are a team of 10 in house people and 30 freelancers spread across the world. What’s common? The whole team is working towards one single objective: writing beautiful copy that touches the heart and persuades the mind to take action.

At Creative Nigari, we are recognized for two significant capabilities i.e. commitment to our projects and a dedicated team to fulfill your requirements. We have a closely bonded team of professional writers, graphic designers, website developers and editors who have the proficiency to undertake their daunting tasks with perfection. With a diverse group of people varying in age, strength and style, we offer the finest solutions to our clients.

Leadership

A quick overview of our talented founders.

Mr. Bilal Ahmed

Mr. Bilal Ahmed acts as the mind and CEO of Creative Nigari’s functioning body. Sifting through hundreds of applications to hand-pick the right employee in HR, ensuring there is the right balance of work with laughter in the office, and management all comes under Mr. Bilal Ahmed’s department.'

With measured patience and blunt expression, he acts as the strategist for Creative Nigari, building maps and to-do lists for every employee in a web-like connection with the other. In short, Mr. Ahmed takes on the pivotal task of tying all the loose ends into a tight knot.

Ms. Laila Essa Bilal

From business development to combing through every word written by each writer, the COO - Laila Essa - ensures every crack in the working process is patched up instantly. Being a supervisor, she keeps the morale high and deadlines met. With 7 years of experience in copywriting, she simultaneously proof-reads thousands of words and types them too, like a pro.

A Family Of Passionate People

Bilal Ahmed

Founder-CEO

Laila Essa-Bilal

Co-Founder-COO

Isra Ahmed

Copywriter

Ahsan Ahmed

Senior Developer (Full-Stack)

Sanober Fatima

Asst. Marketing Manager

Rubab Quzilbash

Junior Copywriter

Sanjana Khatri

HR.Executive

A Family Of Passionate Interns

Shaher Bano Zaidi

Content Writer

Fatema Safdar

Social Media

Prerna Bajaj

Copywriter

Mehwish Adhi

Copywriter

Suman Dilip Kumar

Copywriter

Thoughts by Our CEO.

“Copywriters help you in taking your brand forward. Be it the extensive project plan presentations, strategy documents, internal and external communications, offline and online advertising, project reports, catchy email splash, newsletters, press releases, or any piece of information that contributes to taking your brand ahead in the long run.

The idea behind Creative Nigari is to provide platform to the local talent in pursuing their passion for words, and turn it into a profession.”

-- Bilal Ahmed (CEO, Creative Nigari)

WE ARE AVAILABLE ON WHATSAPP.

We stay online so you can WhatsApp your thoughts at
+92-344-2281118.